Concept 009: Thom Browne is the 9th entry into the NewConcepts@Nordstrom shop. For Concept 009 designer Thom Browne created an exclusive capsule range for Nordstrom, offering a selection of locker room-ready clothing, footwear, accessories, and sporting goods.
Thom Browne.
Credits
Director, Art Director & Music Composer: Daniel Fickle
Featuring: Rockwell Harwood, Charles Oduro, Conor Fay
Photographer: Luis Alberto Rodriguez
Cinematographer: James Gannon
Producer: Stephanie Simpson
Set Designer: Robert Sumrell
Graphic Design: Ryan Hunt
Cast: Cast Partner
On the surface, a locker room connotes gym life and athleticism. But at its core, a locker room is a meeting place for a wide variety of people, and is an emblematic symbol of spirit, brotherhood, camaraderie, and social life.
The Thom Browne concept was inspired by the idea of locker room culture remaining a constant as gym equipment becomes obsolete and ever replaced by new equipment. The late eighties and early nineties had some of the most visually iconic (and now obsolete) equipment. We scoured the gym junkyards of yester to acquire this for the shoot and utilize the equipment in very non-workout-y ways.
Concept - Work it Out!
Videos
Custom 8-bit animation w/ Thom Browne designed looks from the Concept 009 capsule collection.
Art Direction/Design/Animation: Daniel Fickle
Background Design: Ryan Hunt
