“Off-White™”
Concept 018: Virgil Abloh Securities (c/o “Off-White™” & “CHURCH & STATE”) is the 18th entry into the NewConcepts@Nordstrom shop. In partnership with his estate, Concept 018 is a celebration of Virgil Abloh’s multidisciplinary practice across fashion, art, and culture.
Credits
Director, Art Director, Music Composer & Video Editor: Daniel Fickle
Featuring: Skate Kitchen Twins (Brenn & Jules) & Khalil Ghani
Photographer: Atiba Jefferson
Cinematographer: Devonte Jolly
Producer: Stephani Simpson
Set Designer: Whitney Hellesen
Graphic Design: Ryan Hunt
Creative Director: Jian DeLeon
Press
Concept - “Social Statu(e)s”
Create a campaign for Virgil Abloh Securities featuring an exclusive capsule collection by “Off-White™” for Nordstrom’s New Concepts 018. We partnered with the Brooklyn Museum as our location, tying together their newly opened Virgil Abloh: “Figures of Speech” exhibit.
I named the concept “Social Statu(e)s”. An obvious play on the term “social status”. The idea was our models would pose like statues in the museum on custom designed plinths by Whitney and I. The plinths would feature a color palette inspired by the capsule collection with a gradient fading into plywood. An unexpected medium (wood instead of stone) for a plinth—aligning with Virgil’s design philosophy by blending old world with new.
This would then be juxtaposed against our talent (real life skateboarders) skating inside the museum pulling together Virgil’s love of fashion, skating and architecture into one singular (and somewhat rebellious) action.
Videos
“A first—we were able to skate inside the Brooklyn Museum. The visual alone was incredible no doubt, but it was the sound that moved the entire crew. The of skateboards reverberating throughout the walls of a historic atrium created an incredibly serene atmospheric sound. It had to be a featured element within the video.”
Promo videos for Virgil Abloh’s “FIGURES OF SPEECH” exhibition at the Brooklyn Museum
