Noah NY
Concept 011: Noah NY. NewConcepts@Nordstrom partnered with Noah founder (and now J.Crew creative director), Brendon Babenzien for Noah NY exclusive capsule collection. The collection and the campaign aimed to regain creativity and levity within the fashion space. You know, we don’t always have to take ourselves too seriously…
Credits
Art Director: Daniel Fickle
Featuring: Stan Taylor & Lua Beaulieu
Photographer: Daniel Shea
Styling: Haley Wollens
Producer: Stephani Simpson
Set Designer: Whitney Hellesen
Graphic Design: Ryan Hunt
Press
Shot in the height of the pandemic, this was to be our first remote shoot with me art directing a NY shoot from the west coast. This took a different approach in pre-production, assuring communication around all things photo, lighting, styling and set design were tight tight tight—with just enough room for spontaneity.
The campaign and the collection were Inspired by the likes of the B-52’s and Memphis design—Saved by the Bell kind of vibes. The key was to go there, but maintain a certain level of sophistication to align with Noah’s core values.
