Entireworld
Entireworld — the cult-favorite basics brand known for bizarre ads, trendy sweatsuits, and candy-colored turtlenecks — enters the realm of brick-and-mortar retail for the first time. Launched by former Band of Outsiders designer Scott Sternberg, Entireworld is comes to New Concepts@Nordstrom.
Credits
Director, Art Director: Daniel Fickle
Featuring: Frances Cocksedge, Kablito, Kent Isaacs, James Gannon, Maceo Paisley, and Stephanie Baik
Photographer: Misha Taylor
Cinematographer: James Gannon & Scott Sternberg
Producer: Stephani Simpson
Set Designer: Robert Sumrell
Video Editor: Brad Strain
Colorist: Jordan Beck
Graphic Design: Ryan Hunt
Creative Director: Strath Shepard
Concept - “Connections”
The campaign is centered around the idea of “connections” and depicts a cozy & playful utopia.
Taking the idea of “connections”, Scott and I wanted to create something teetering on the edge of a cult, but without the Kool-Aid. We could have a little fun, get a little weird and build a not-so-little dome in the California desert.
The campaign hadn't a variety of needs including various teasers, wild postings through out NYC and a robust social media buy featuring both stills & videos.
Teaser wild-postings put up throughout NYC prior to the launch of the shop.
Scott Sternberg & General Zod on set.
